Last updated: 7 May 2026
This privacy policy explains how What Is Keto (whatisketo.co.uk, operated by ZenApps UK / Web Print & Signs Ltd) collects and uses your personal data. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
What we collect
- Cookies and analytics: We use Google Analytics to understand which articles are read and for how long. Analytics cookies are set only after you consent via our cookie banner.
- Email subscriptions: If you subscribe to our newsletter, we collect your email address and store it with our email provider.
- Comments (if enabled): Your name and email if you choose to leave a comment.
- Server logs: Our hosting provider records standard access logs (IP address, user agent, timestamps) for security and abuse prevention. These are retained for 30 days.
What we do not collect
We do not run programmatic advertising. We do not share your email with third parties for marketing. We do not sell personal data.
Affiliate links
Some articles contain links to the Keto Dieting app on Google Play and the App Store. We receive no per-install commission from those links. Where we link to Amazon products, we may receive a small commission at no extra cost to you (Amazon affiliate ID: ketodieting-21).
Your rights
You have the right to access, correct, delete, or restrict the use of your personal data. Email hello@whatisketo.co.uk to make a request. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.
Cookies
We use only essential cookies by default. Analytics cookies are set only with your consent. You can change your cookie preferences at any time via the banner at the bottom of the page.
Changes to this policy
We may update this policy from time to time. The “Last updated” date at the top of this page reflects the most recent revision.