What Is Keto is a UK-first guide to the ketogenic diet — calm, evidence-led, and free of hype. We translate peer-reviewed research into practical plans you can follow at Tesco, Aldi, Lidl or Sainsbury’s, and we link every health claim to a published study.
This site is a sister project to ketodieting.co.uk and the Keto Dieting app on Google Play and the App Store. Both are operated by ZenApps UK (Web Print & Signs Ltd), based in Burnley, Lancashire.
Our editorial standards
- Every health-related article cites at least one peer-reviewed study with a working DOI.
- We use British English and UK supermarket pricing, never US references swapped in at the last minute.
- We do not say “miracle” or “cure”. We say “may support” and link to the evidence.
- Composite case studies are clearly labelled. We never invent named individuals.
Contact us
Editorial queries, factual corrections, or business enquiries: hello@whatisketo.co.uk.